<section class="layout__main layout-with-rail__main" data-editable="main" data-reorderable="main" data-track-zone="main" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; font-family: cnnsans, &quot;Helvetica Neue&quot;, Helvetica, Arial, Utkal, sans-serif;"><article class="article" data-unselectable="true" data-uri="archive.cms.cnn.com/_components/article/instances/h_c02710fb8825270a6068a273ee45b3ba@published" role="main" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; margin-bottom: 48px;"><section class="body tabcontent active" data-tabcontent="Content" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"><main class="article__main" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; display: flex; flex-direction: column;"> <div class="article__content-container" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"> <div class="article__content" data-editable="content" data-reorderable="content" itemprop="articleBody" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; z-index: 1; margin-right: 94px;"> <p class="paragraph inline-placeholder" data-analytics-observe="on" data-component-name="paragraph" data-editable="text" data-uri="archive.cms.cnn.com/_components/paragraph/instances/paragraph_315F48B4-474E-6BC7-1C60-5998550D0ED4@published" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.4px; margin: 0px 0px 16px; overflow-wrap: break-word; font-size: var(--theme-paragraph__font-size--from-small); line-height: var(--theme-paragraph__line-height--from-small);"> Twitter said Tuesday evening that to resolve ambiguity about which accounts on its platform have been identity-verified &mdash; as opposed to those simply paying $8 a month for a blue check mark on their profiles &mdash; the company will introduce a new, gray check mark as part of an &ldquo;official&rdquo; label.</p> <p class="paragraph inline-placeholder" data-analytics-observe="on" data-component-name="paragraph" data-editable="text" data-uri="archive.cms.cnn.com/_components/paragraph/instances/paragraph_37404033-5E8C-A745-F96C-59985513700B@published" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.4px; margin: 0px 0px 16px; overflow-wrap: break-word; font-size: var(--theme-paragraph__font-size--from-small); line-height: var(--theme-paragraph__line-height--from-small);"> A&nbsp;<a href="https://twitter.com/esthercrawford/status/1590109344976470016" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; font-size: var(--theme-paragraph__font-size--from-small); line-height: var(--theme-paragraph__line-height--from-small); text-decoration-line: var(--theme-paragraph__link-decoration); text-decoration-color: var(--theme-paragraph__link-decoration-color); text-decoration-thickness: var(--theme-paragraph__link-decoration-thickness); text-underline-offset: var(--theme-paragraph__hover-link-offset); text-decoration-skip-ink: var(--theme-underline-skip-ink);" target="_blank">screenshot</a>&nbsp;posted by Esther Crawford, a director of product management at the company, showed how the new label would appear. The screenshot displayed Twitter&rsquo;s own account profile, which included the standard blue check mark beside its display name as well as a gray check mark and the word &ldquo;Official&rdquo; underneath its account handle.</p> <p class="paragraph inline-placeholder" data-analytics-observe="on" data-component-name="paragraph" data-editable="text" data-uri="archive.cms.cnn.com/_components/paragraph/instances/paragraph_BAEFA6CE-F88A-B2EE-7D39-599855157CF2@published" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.4px; margin: 0px 0px 16px; overflow-wrap: break-word; font-size: var(--theme-paragraph__font-size--from-small); line-height: var(--theme-paragraph__line-height--from-small);"> A visit to Twitter&rsquo;s currently live profile did not display the gray check mark, suggesting the feature has not yet been implemented.</p> <p class="paragraph inline-placeholder" data-analytics-observe="on" data-component-name="paragraph" data-editable="text" data-uri="archive.cms.cnn.com/_components/paragraph/instances/paragraph_D162A5E3-6C54-AF88-0D91-59985516FEDA@published" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.4px; margin: 0px 0px 16px; overflow-wrap: break-word; font-size: var(--theme-paragraph__font-size--from-small); line-height: var(--theme-paragraph__line-height--from-small);"> &ldquo;Not all previously verified accounts will get the &lsquo;Official&rsquo; label and the label is not available for purchase,&rdquo; Crawford&nbsp;<a href="https://twitter.com/esthercrawford/status/1590109380338647040" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; font-size: var(--theme-paragraph__font-size--from-small); line-height: var(--theme-paragraph__line-height--from-small); text-decoration-line: var(--theme-paragraph__link-decoration); text-decoration-color: var(--theme-paragraph__link-decoration-color); text-decoration-thickness: var(--theme-paragraph__link-decoration-thickness); text-underline-offset: var(--theme-paragraph__hover-link-offset); text-decoration-skip-ink: var(--theme-underline-skip-ink);" target="_blank">tweeted</a>. &ldquo;Accounts that will receive it include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures.&rdquo;</p> <p class="paragraph inline-placeholder" data-analytics-observe="off" data-component-name="paragraph" data-editable="text" data-uri="archive.cms.cnn.com/_components/paragraph/instances/paragraph_3D7643B9-D4B0-C65A-74B3-5998551C616E@published" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.4px; margin: 0px 0px 16px; overflow-wrap: break-word; font-size: var(--theme-paragraph__font-size--from-small); line-height: var(--theme-paragraph__line-height--from-small);"> Crawford also confirmed that the forthcoming option to pay for a blue check mark will not include an identity verification requirement.</p> <p class="paragraph inline-placeholder" data-analytics-observe="off" data-component-name="paragraph" data-editable="text" data-uri="archive.cms.cnn.com/_components/paragraph/instances/paragraph_6996EED4-8F30-8EAF-997D-5998551D24A1@published" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.4px; margin: 0px 0px 16px; overflow-wrap: break-word; font-size: var(--theme-paragraph__font-size--from-small); line-height: var(--theme-paragraph__line-height--from-small);"> &ldquo;We&rsquo;ll continue to experiment with ways to differentiate between account types,&rdquo; Crawford&nbsp;</p> <p class="paragraph inline-placeholder" data-analytics-observe="off" data-component-name="paragraph" data-editable="text" data-uri="archive.cms.cnn.com/_components/paragraph/instances/paragraph_1AA0983D-AF95-E5B2-4543-59985526D65B@published" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.4px; margin: 0px 0px 16px; overflow-wrap: break-word; font-size: var(--theme-paragraph__font-size--from-small); line-height: var(--theme-paragraph__line-height--from-small);"> Musk&rsquo;s announcement came after numerous celebrity accounts used their verified status to mock Musk&rsquo;s paid verification plan, by modifying their accounts to resemble his.</p> <div> &nbsp;</div> </div> <div class="article__copyright" data-editable="copyright" data-reorderable="copyright" itemprop="articleCopyright" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"> &nbsp;</div> </div> </main></section></article></section><section class="layout__end layout-with-rail__end" data-editable="end" data-track-zone="end" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; font-family: cnnsans, &quot;Helvetica Neue&quot;, Helvetica, Arial, Utkal, sans-serif;"> <div class="bizdev-dianomi" data-editable="settings" data-uri="archive.cms.cnn.com/_components/bizdev-dianomi/instances/cnn-business-v1-btf-smartfeed@published" data-visible-viewport="" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"> <div class="dianomi_context" data-dianomi-context-done="1" data-dianomi-context-id="524" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"> <div style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; max-width: 100%; height: auto; margin: 0px auto;"> <div style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"> <div class="dianomi-header" style="box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; position: relative;"> &nbsp;</div> </div> </div> </div> </div> </section>